“A picture is worth a thousand words” is a cliché, but it’s true.   Nobody wants to read a bunch of text with no images on your church website, Social Media site, or even your printed newsletter. Hopefully by now all of us know that we cannot photocopy and print music and worship material to use […]

Disclaimer:  The following is just one pastor’s suggestion for how church leaders can use Facebook.  I’m just one pastor with more than 30 years of experience in public ministry and nearly 10 years’ experience on Facebook.  I’m one pastor who has used Facebook in many different ways, made some mistakes and seen a lot of […]

Marketers know something the church should know.  People love a good story. People will always be drawn to a story that gives meaning to their lives. As the church, we have that story. We have THE Story of the life, death and resurrection of Jesus Christ. Congregations have a story of how they are a […]

At the 2016 Churchwide Assembly, Bishop Eaton called upon ELCA members to read Martin Luther’s Small Catechism together in time for the 500th Anniversary of the Reformation on October 31, 2017. Maybe you missed this information.  Or you planned to do something but life got in the way.  There is still plenty of time for […]

Back in February, we wrote about the differences between a Facebook Page and Facebook Group, Should your Congregation have a Facebook Page or Group? So let’s say you have your Congregation Facebook Page and now are looking at ways to use a Facebook group. Here are some ways you can use a group: Online Bible […]

I am very pleased and excited by the number of congregations in our synod who now are using Facebook and other social media for outreach and community building. Some congregations have created groups on Facebook instead of a page.  Some congregations have both a page and a group.  And some are unsure about the difference […]