TellingYourStory

Marketers know something the church should know.  People love a good story. People will always be drawn to a story that gives meaning to their lives. As the church, we have that story. We have THE Story of the life, death and resurrection of Jesus Christ. Congregations have a story of how they are a […]

youth

Among the 315 voting members at the 2017 Synod Assembly, 17  were youth voting members. This was the first Synod Assembly for Matthias Letsche, member of Redeemer Lutheran in Waverly.  It was a very positive experience for him.  “It was a very unifying experience,” observes Letsche, who plans to become a pastor.  “All the best […]

mission

Your mission statement reminds members who they are and what they are about. Sometimes churches get distracted or lazy or burned out.  This comes from not having a clear purpose.  A clear mission statement reminds everyone what we are here for.   A mission statement helps members talk publicly about their faith. Writing a mission […]

immigration

On May 12, 2008, more than 1000 ICE (Immigration & Customs Enforcement) agents in full SWAT gear, helicopters and SUVs swooped into the town of Postville.  It was the largest single raid of a workplace in history to that date.   It devastated the town and showed us that immigration is not just an issue for […]

content

In a previous post, “We already have the story.  The delivery is the easy part”, I wrote about how important and yet challenging it is for digital marketers to come up with meaningful content that makes a difference in people’s lives.  I noted that content should not be a challenge for us.  The church has […]

digitalsummit

That was my main takeaway when I attended Digital Summit, a digital marketing conference in Dallas last week. I believe it would be a good idea for pastors to attend these kinds of events for continuing education once in a while.   We’ve probably all had enough bible and theology classes for a while.  It’s […]

christmas

In the Northeastern Iowa Synod December, STAR, I talk about how pastors and leaders can do more with their digital ministry and outreach by posting a message about Christmas on their website. This time of the year there is a spike in the number of people googling “the meaning of Christmas”.   If you are a […]