pastorsFacebook

Disclaimer:  The following is just one pastor’s suggestion for how church leaders can use Facebook.  I’m just one pastor with more than 30 years of experience in public ministry and nearly 10 years’ experience on Facebook.  I’m one pastor who has used Facebook in many different ways, made some mistakes and seen a lot of […]

Congregation Vitality

Congregations who are looking to evaluate and renew their mission may find the ELCA Congregational Vitality Project to be a helpful tool. The Congregational Vitality Project started as a way to better understand how congregations are living out God’s mission in their context. Frustrated by traditional measures of “butts and bucks,” researchers with the ELCA’s […]

TellingYourStory

Marketers know something the church should know.  People love a good story. People will always be drawn to a story that gives meaning to their lives. As the church, we have that story. We have THE Story of the life, death and resurrection of Jesus Christ. Congregations have a story of how they are a […]

youth

Among the 315 voting members at the 2017 Synod Assembly, 17  were youth voting members. This was the first Synod Assembly for Matthias Letsche, member of Redeemer Lutheran in Waverly.  It was a very positive experience for him.  “It was a very unifying experience,” observes Letsche, who plans to become a pastor.  “All the best […]

mission

Your mission statement reminds members who they are and what they are about. Sometimes churches get distracted or lazy or burned out.  This comes from not having a clear purpose.  A clear mission statement reminds everyone what we are here for.   A mission statement helps members talk publicly about their faith. Writing a mission […]

immigration

On May 12, 2008, more than 1000 ICE (Immigration & Customs Enforcement) agents in full SWAT gear, helicopters and SUVs swooped into the town of Postville.  It was the largest single raid of a workplace in history to that date.   It devastated the town and showed us that immigration is not just an issue for […]

content

In a previous post, “We already have the story.  The delivery is the easy part”, I wrote about how important and yet challenging it is for digital marketers to come up with meaningful content that makes a difference in people’s lives.  I noted that content should not be a challenge for us.  The church has […]