“A picture is worth a thousand words” is a cliché, but it’s true.   Nobody wants to read a bunch of text with no images on your church website, Social Media site, or even your printed newsletter. Hopefully by now all of us know that we cannot photocopy and print music and worship material to use […]

A few weeks ago congregations should have received their ELCA World Hunger Fall Action Guide for Congregations. This is a handy resource that belongs on your “Open right away” list. This packet is a valuable collection of resources to tell the story of the work of the church in feeding the hungry. Nearly all the […]

Disclaimer:  The following is just one pastor’s suggestion for how church leaders can use Facebook.  I’m just one pastor with more than 30 years of experience in public ministry and nearly 10 years’ experience on Facebook.  I’m one pastor who has used Facebook in many different ways, made some mistakes and seen a lot of […]

Marketers know something the church should know.  People love a good story. People will always be drawn to a story that gives meaning to their lives. As the church, we have that story. We have THE Story of the life, death and resurrection of Jesus Christ. Congregations have a story of how they are a […]

I am very pleased and excited by the number of congregations in our synod who now are using Facebook and other social media for outreach and community building. Some congregations have created groups on Facebook instead of a page.  Some congregations have both a page and a group.  And some are unsure about the difference […]

In a previous post, “We already have the story.  The delivery is the easy part”, I wrote about how important and yet challenging it is for digital marketers to come up with meaningful content that makes a difference in people’s lives.  I noted that content should not be a challenge for us.  The church has […]