TellingYourStory

Marketers know something the church should know.  People love a good story. People will always be drawn to a story that gives meaning to their lives. As the church, we have that story. We have THE Story of the life, death and resurrection of Jesus Christ. Congregations have a story of how they are a […]

facebookpages

I am very pleased and excited by the number of congregations in our synod who now are using Facebook and other social media for outreach and community building. Some congregations have created groups on Facebook instead of a page.  Some congregations have both a page and a group.  And some are unsure about the difference […]

content

In a previous post, “We already have the story.  The delivery is the easy part”, I wrote about how important and yet challenging it is for digital marketers to come up with meaningful content that makes a difference in people’s lives.  I noted that content should not be a challenge for us.  The church has […]

digitalsummit

That was my main takeaway when I attended Digital Summit, a digital marketing conference in Dallas last week. I believe it would be a good idea for pastors to attend these kinds of events for continuing education once in a while.   We’ve probably all had enough bible and theology classes for a while.  It’s […]

christmas

In the Northeastern Iowa Synod December, STAR, I talk about how pastors and leaders can do more with their digital ministry and outreach by posting a message about Christmas on their website. This time of the year there is a spike in the number of people googling “the meaning of Christmas”.   If you are a […]

Social Media Sunday

I know, Fall arrived sooner than you were ready and there were Rally Day and God’s Work our Hands Day, and a new Bible Study starting up and plans for the Fall Supper and Bazaar.  And last year you thought you’d do something really elaborate for Social Media Sunday, but here it is coming up […]

why

For more and more folks, email is the preferred method of communication. You may already find that many of your members choose to receive their newsletters by e-mail when given that option. You are probably sending them the regular print edition in a PDF form.  This is not the best way to communicate your news.  […]