I am very pleased and excited by the number of congregations in our synod who now are using Facebook and other social media for outreach and community building. Some congregations have created groups on Facebook instead of a page. Some congregations have both a page and a group. And some are unsure about the difference […]
In a previous post, “We already have the story. The delivery is the easy part”, I wrote about how important and yet challenging it is for digital marketers to come up with meaningful content that makes a difference in people’s lives. I noted that content should not be a challenge for us. The church has […]
That was my main takeaway when I attended Digital Summit, a digital marketing conference in Dallas last week. I believe it would be a good idea for pastors to attend these kinds of events for continuing education once in a while. We’ve probably all had enough bible and theology classes for a while. It’s […]
In the Northeastern Iowa Synod December, STAR, I talk about how pastors and leaders can do more with their digital ministry and outreach by posting a message about Christmas on their website. This time of the year there is a spike in the number of people googling “the meaning of Christmas”. If you are a […]
As congregations and church leaders have discovered, social media is a quick and efficient way to disseminate information. The flip side of the speed and reach of information is that sometimes inaccurate and personal information can be spread as well. Therefore, congregations need to have consistent and well-known policies in place when it comes to […]
In late August Decorah, Spillville, Elkader, and surrounding areas were hit with heavy rains that caused flash flooding. The onslaught was swift and unexpected but Northeastern Iowa Synod congregation leaders and members were just as swift to respond with shelter, food, volunteers as well as working with Lutheran Services in Iowa to develop a relief […]