Marketers know something the church should know. People love a good story. People will always be drawn to a story that gives meaning to their lives. As the church, we have that story. We have THE Story of the life, death and resurrection of Jesus Christ. Congregations have a story of how they are a […]
At the 2016 Churchwide Assembly, Bishop Eaton called upon ELCA members to read Martin Luther’s Small Catechism together in time for the 500th Anniversary of the Reformation on October 31, 2017. Maybe you missed this information. Or you planned to do something but life got in the way. There is still plenty of time for […]
Back in February, we wrote about the differences between a Facebook Page and Facebook Group, Should your Congregation have a Facebook Page or Group? So let’s say you have your Congregation Facebook Page and now are looking at ways to use a Facebook group. Here are some ways you can use a group: Online Bible […]
I am very pleased and excited by the number of congregations in our synod who now are using Facebook and other social media for outreach and community building. Some congregations have created groups on Facebook instead of a page. Some congregations have both a page and a group. And some are unsure about the difference […]
In a previous post, “We already have the story. The delivery is the easy part”, I wrote about how important and yet challenging it is for digital marketers to come up with meaningful content that makes a difference in people’s lives. I noted that content should not be a challenge for us. The church has […]
That was my main takeaway when I attended Digital Summit, a digital marketing conference in Dallas last week. I believe it would be a good idea for pastors to attend these kinds of events for continuing education once in a while. We’ve probably all had enough bible and theology classes for a while. It’s […]
In the Northeastern Iowa Synod December, STAR, I talk about how pastors and leaders can do more with their digital ministry and outreach by posting a message about Christmas on their website. This time of the year there is a spike in the number of people googling “the meaning of Christmas”. If you are a […]