webpages

It’s 2018.  Your Christmas Schedule should be gone from your website and your Lent and Easter Schedule up.  It’s also a good time to see what else needs to be updated on your website so that visitors can find the information they are looking for and learn more about your congregation. I’ve said this before […]

pastorsFacebook

Disclaimer:  The following is just one pastor’s suggestion for how church leaders can use Facebook.  I’m just one pastor with more than 30 years of experience in public ministry and nearly 10 years’ experience on Facebook.  I’m one pastor who has used Facebook in many different ways, made some mistakes and seen a lot of […]

TellingYourStory

Marketers know something the church should know.  People love a good story. People will always be drawn to a story that gives meaning to their lives. As the church, we have that story. We have THE Story of the life, death and resurrection of Jesus Christ. Congregations have a story of how they are a […]

Small Catechism

At the 2016 Churchwide Assembly, Bishop Eaton called upon ELCA members to read Martin Luther’s Small Catechism together in time for the 500th Anniversary of the Reformation on October 31, 2017. Maybe you missed this information.  Or you planned to do something but life got in the way.  There is still plenty of time for […]

facebookgroup

Back in February, we wrote about the differences between a Facebook Page and Facebook Group, Should your Congregation have a Facebook Page or Group? So let’s say you have your Congregation Facebook Page and now are looking at ways to use a Facebook group. Here are some ways you can use a group: Online Bible […]

facebookpages

I am very pleased and excited by the number of congregations in our synod who now are using Facebook and other social media for outreach and community building. Some congregations have created groups on Facebook instead of a page.  Some congregations have both a page and a group.  And some are unsure about the difference […]

content

In a previous post, “We already have the story.  The delivery is the easy part”, I wrote about how important and yet challenging it is for digital marketers to come up with meaningful content that makes a difference in people’s lives.  I noted that content should not be a challenge for us.  The church has […]